Get a Better Sense of the Work
Dear visitors, the TARGET consortium is constantly producing materials which include reports, evaluations, publications etc. On this page you can find publicly-shared documents. Please be advised that most of the work here is preliminary and the materials are continuously being updated by our team.
That the following materials are considered working drafts and do not reflect finished work done by the TARGET consortium. The documents are available for your evaluation only.
Evolutionary Targeting, an academic paper by Morris Teubal and Gil Avnimelech which addressed the notion of Targeting through an evolutionary perspective. Much of the theoretical concepts that are used in the project are based on this work. Download (.pdf)
Deliverable 2.3 Public Version, this document details our preliminary thoughts about targeting in the context of the project. It introduces the concepts of ‘Strategic-Road Map’ and ‘Body of Knowledge’. Download (.pdf)